You ever been in a fight?
At the outset, the project seemed simple enough; create a remix video using footage from 50′s instructional videos and Superbowl commercials. Sure the actual task may have been simple, but the message that I wanted to convey and the actual process of relaying it was the complicated part.
I had worked with video before, and so I was no stranger to editing film. But this was the first time I was attempting to use outside sources for the images (i.e. old instructional film, commercials, etc), and trying to shape them in a way that conveyed my purpose. I thoroughly enjoyed the process and actually found that utilizing the images was a unique way of “speaking” to my audience – I was able to imply things without putting them into words, and I was able to juxtapose images to create a unique message.
That was the biggest difference between this project and a traditional writing piece. I couldn’t use my own words to relay my message, and therefore I had to look at my message from different angles and re-analyze how I could send it to the receivers. In the end, I may have had to work a little harder, but the message found its way, and the medium came out much more unique.
