Emergency water landing – 600 miles an hour. Blank faces, calm as Hindu cows.
It’s rare that I’m ever left speechless. I mean, 2 Girls 1 Cup had me at a loss for words for a moment. But then I was full of them, mainly expletives peppered with some dry heaves.
Anyway, the reason for my post here is to show you the latest reason I’ve been left speechless, and it’s all thanks to Guinness.
Yes, you saw it right. I sat here for the entire minute waiting for something – like for the “woman” to turn out to be some fat guy’s beer gut and legs, just from an odd angle so it made us think it was a woman. But no. It was as it is. A woman. Getting tag teamed. By three guys. Drinking a Guinness.
Here’s where the “sex sells” angle can veer off the tracks. I am self-admittedly a “guy.” Show me some boobs, a hot chick in a bikini, I’m going to remember whatever it is that you’re peddling. But this one actually offended me. I don’t think three guys smashing the same girl and passing around a beer is in any way, shape, or form entertaining, funny, or clever. It’s gross and it’s degrading to women.
I’m using this commercial to show an example of how it does not work. The simplicity of the ad makes the message clear, and we see three separate male arms, one of which is tattooed (showing that Guinness is the drink of tattooed and non-tattooed guys alike). And we all know what’s going on in the scene just by the long hair, nude back/butt, and the gyrations. But Guinness made a big boo-boo on this one.
We know that sex sells, but this is an image that pushes that theory much too far. The appeal of an attractive woman in a bathing suit or a sexually suggestive photo will reach 99% of heterosexual males on an erotic level and will leave a lasting impression regarding the product. But show a woman having sex with three men and being used like a coffee table at the same time and you’re going to do some serious alienation.
And they’re not even sharing the beer with the woman! God knows she’s probably thirsty. Sorry, had to get one joke in there.
And I know that technically, they didn’t “show” anything. It’s all implied.
Just like here, the nudity of the model’s breasts is “implied.” We don’t know if under the necklaces, she is covered or not. We assume. But there is a difference in severity. A nude woman posing for a photo is in no way the same as a nude woman who is getting gangbanged and having the small of her back used like a cup holder.
Guinness has also reduced sex here to something no different than a frat party or a kegger. “Grab a beer and tag team a girl! It’s Saturday, time to loosen up!”
Sorry Guinness, but you lost my vote. Not that I drink to begin with. But still.
This is a prime example of upsetting the balance; carefully executed sex injected in an ad is gold – tasteless trashy sex injected into an ad is poison.
And Guinness, next time, could you at least use a coaster? She’s going to have a ring on her back that’s going to be impossible to get off once it dries.
Quite simply, this beer commercial makes me want to vomit. It appears the commercial almost encourages rape, considering that when men drink alcohol many women end up victimized. Further, as a form of advertisment, it justifies these crimes that have been committed against women. It says basically, “We say it is okay to feel and act this way, so go ahead and do it. Our beer will help you to do it. It will give you the courage and drive to be able to do it.” This commercial is frightening. Is this a banned commercial or has it actually been declared acceptable?
When I first started watching this commercial and you see the women with the beer on her lower back you think oh look they are trying to trick you into thinking something is going on and it’s not, they will keep panning back to show a totally different circumstance. But as I continued to watch I got the idea of what was going on and THEN the second guy reached his hand in and I immediate was speechless as well. Then a third hand. A third hand? Are you serious Guinness. You took this way to far. This commercial has to be banned.